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At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.

Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.Product design culture sharing and tasting skills explanation

The Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.Editor: Zhang Yingfang Wang ChengProduct design culture sharing and tasting skills explanation